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I think it was the other way around; There were 'gag men' who submitted the ideas, and the editors would assign the artists to draw them up. It wasn't until later that the 'singer-songwriter' version of cartoonists came into their own, and the same person often filled both roles.
Michael Maslin did a dive on this on his great blog here: michaelmaslin.com/ideas…
I think it was the other way around; There were 'gag men' who submitted the ideas, and the editors would assign the artists to draw them up. It wasn't until later that the 'singer-songwriter' version of cartoonists came into their own, and the same person often filled both roles.
Michael Maslin did a dive on this on his great blog here: https://michaelmaslin.com/ideas-for-the-pictures-gag-writer-helene-parsons-speaks/