Over Austin Kleon’s shoulder, the whole time we talked, Lynda Barry watched us.
Not the actual Lynda Barry; an original manuscript page from Cruddy, hanging on his studio wall next to an outtake from Making Comics. He calls them his Guardian Spirits, and the plan is to keep adding to them until he’s got a full pantheon of demigods looming over his desk.
I understand the impulse completely. I’ve got a drawing of Larry David in my studio that Luke Watson painted for me, and he glares at me every day with an expression that says, “Is that really the version you’re gonna go with? Aeeeeh, it’s prettaaay pretty good.”
This was Austin’s second time on Draw Me Anything, and I’d be lying if I said we covered the book in an orderly fashion. We started with 63 people in the chat and ended with 350, which means roughly 287 people wandered in midstream to find two middle-aged cartoonists arguing about whether Hook is secretly a midlife-crisis film.
It is. More on this later. It gets worse.
(Bangarang!)
Don’t Call It a Book Tour
The new book is called Don’t Call It Art, and Austin, a man committed to the bit, named the promotional run for it the Don’t Call It a Book Tour. Previous books got 25-city tours. This one got three cities: Austin, Nashville and Cleveland, which he described as “kind of like a straight shot to Cleveland type tour.”
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He slept in five beds in six days. “This is a young person’s game,” he said, and every comedian who’s ever done the road nodded so hard the vertebrae in their necks audibly clicked. The week after a launch, he told me, all the things that keep you alive as a creative person, the sleep, the walks, the daily ritual, go straight out the window. The man who wrote the book on sustainable creative practice blew himself out promoting a book about sustainable creative practice. “I wish the books worked on me better,” he said, which might be the most honest thing anyone has ever said on this series.
Nobody Knows Anything, Confidently
We got into the publishing industry, which Austin summarised via William Golding’s old line that nobody knows anything: true of Hollywood, true of books. Nobody in publishing knows what sells books, he said, “but they’ll say something confidently to you about it.” Everyone’s chasing BookTok, which is lightning in a bottle, on purpose, which is not how lightning or bottles work.
The only thing that actually sells a book, he said, quoting Ann Patchett, is one person holding it up and saying I love this. Word of mouth. That’s it. That’s the whole machine.
And then he reached for Charles Portis, because of course he did. There’s a line in Gringos about two men who “had known the despair of selling things that people didn’t want,” and Austin pointed out that this is the entire creative life. Nobody is asking for another book. Nobody asked for another cartoon. Nobody wanted a live-action Moana. You make the thing anyway, and then you present it, over and over, like Marshawn Lynch running through a man’s chest. Austin apparently plays the Beast Mode clip to himself on a loop when the self-promotion shame creeps in. If you run through somebody’s face, over and over and over and over and over …. eventually they can’t take it any more. This is also, coincidentally, my approach to open mics.
The shame is real, though. You think: my audience must be so sick of hearing about this thing. Meanwhile, an actual paid subscriber to Austin’s newsletter walked up to him in Nashville and said If I’d known you were in town, I’d have brought all my friends. The man works across the street from the hotel. He pays money to be told these things. He did not know.
So no. Nobody is sick of hearing about your thing.
They have not heard about your thing.
The Taco Bell Theory of Art
My favourite framework of the day came from, and I want to be clear that I am quoting a bestselling author here, Taco Bell. Austin loves their “distinctiveness rule”: you can change the taste, or you can change the form, but never both at once. That’s how he thinks about his readers. Keep the familiar square format, but fill this book with his kids’ drawings and new textures, so it reads like an Austin Kleon book that was somehow drawn by his children. (This “RED” rule stands for relevance, ease, and distinctiveness.)
He’s unapologetic about thinking of his audience while he works, which felt almost transgressive to hear out loud. “My readers have given me everything,” he said. “This idea that I wouldn’t think about them when I was writing is just weird to me.” His books, he insists, aren’t pure art anyway; they’re the byproducts of him trying to make stuff. The Montel Jordan principle: this is how we do it. Not how you have to do it. This is how we do it.
Neither of us went to art school, which is probably why we both find kids so instructive. They don’t know the correct way to do anything, so they just let it rip.
Why the Book Exists at All
The title comes from a John Baldessari quote: I learned so much about art from watching a kid draw. Kids don’t call it art. They’re not making Art; they’re just doing stuff. There’s a Brian Eno line in the book to match: people do much better when they don’t think they’re being artists. If you don’t call it art, you’re likely to get a better result.
Austin described the book as being for anyone who’s lost that lovin’ feeling: you’ve been doing the work a long time, maybe even successfully, and the joy has quietly left the building. Where Keep Going was about pushing through a world gone mad, this one is Keep Going 2.0: the call is coming from inside the house. The chaos isn’t out there. It’s in here, with the deadlines and the invoices and the creeping suspicion that your passion has become your landlord.
I know this feeling intimately. Twenty-one years as a full-time cartoonist, and people still say “you’re so lucky, you get to do what you love every day,” and I want to grab them by the lapels and explain that they have no idea how hard it is to stay in love with a thing that is actively driving you insane. It’s not drudgery exactly. It’s more like the fruit has started to turn, and instead of leaping out of bed to bite the apple you’re standing in the kitchen at 7am wondering if you can make some sort of bread out of it.
Charlie Bucket’s Midlife Crisis
Which brings me to my Willy Wonka theory, which I made Austin sit through and now you will too. End of the film. Great Glass Elevator. Wonka looks down at Charlie and says, “Don’t forget what happened to the man who suddenly got everything he ever wanted.” Charlie asks what. And Wonka says he lived happily ever after, but what he should say is:
